(If you get this post in your email I apologize, but I need to do a little SEO (search engine optimization) work for the site and writing these articles is how it happens.)

A month or so ago our Christian Book Club site started showing up as a page 1 result for a Google search of the keywords “Christian Book Club”. This was a big deal because a page 1 return will bring a lot of traffic to the site and help us to add more readers to the club. The site had been slowly moving up in the results and spent a long time on page 4 and then made the jump. It didn’t last long, however, Within a few days, not only had the site moved off of page 1, it wasn’t being returned in the first 100 pages. This is not all that uncommon with Google. It will often take newer sites out of the results for certain keywords. Fortunately, during this time we have been showing up as a page 1 result on MSN.

It is the MSN search engine that is bringing almost all of our current traffic to the site. Today, Christian Book Club started to show up again on Google. It is way back on page 21 in position 206, but at least it’s back.

Now I will begin to work on the keyword a little bit to help bring the site back to a page one result. That means I have to write the occasional article like this one to highlight the Christian Book Club keyword. Once the site has been around for a while, the natural flow of the Internet will keep it showing up in the search engines. In the beginning we have to help it a little.